5 strategies to increase user engagement in social media
As much as 70% of the adult population regularly uses social media. This fact is difficult to ignore not only for large companies but also for small brands. People are actively using social networks, which gives the company a great opportunity to increase brand awareness and increase sales. However, just being on social media isn’t […]
Tips for running short-term social media promotions
Quite often in recent years, companies have started to use short-term promotional campaigns, e.g. for holidays. They use all kinds of PR tricks such as sales, store liquidation stories, discounts, and more to grab the attention of potential customers. The peculiarity of such tricks is their short duration, therefore, in a fairly short time, companies […]
How to promote your brand on social media using hashtags?
The name of the hashtag itself comes from a combination of two English words, i.e. hash and tag. It was born in 1998, when it turned out to be a success for users of the Internet Relay Chat platform. This made it possible to categorize the content into separate groups. With this feature, users can […]
Advertising on Instagram: advantages and disadvantages
Instagram is an application that reaches more and more users every day. It stands out from other social networks with its innovation and the possibility of creative self-expression. Instagram has become not only a platform for communication and information exchange, but also an advertising resource. Due to the way ads are placed on Instagram, they […]
Ways to get customers on Instagram for free
Brands and companies often see their Instagram followers as customers. With the help of the website, you can also attract customers and increase your income. This short article describes ways to acquire customers. Plan and strategy. First of all, when you want to get customers from Instagram, think carefully about your strategy. Before creating a […]
How to respond to negative comments on social media
Social networks are a good tool for promoting your business. Unfortunately, not everything goes smoothly when working with them. Often there are angry reviews in the comments that literally destroy the business. This is a difficult situation for any business owner or director. The first instinctive reaction is to “smear on the wall” that bad […]