How to promote your brand on social media using hashtags?

The name of the hashtag itself comes from a combination of two English words, i.e. hash and tag. It was born in 1998, when it turned out to be a success for users of the Internet Relay Chat platform. This made it possible to categorize the content into separate groups. With this feature, users can easily and quickly search for content that interests them, such as posts or other users.

2007 was a landmark year for hashtags as it established itself on Twitter, followed by Facebook, Instagram, Pinterest, and other social media platforms. The presence of such hashtags contributes to the promotion of content in the social network itself, as well as in the Google search engine. This means that the use of hashtags is conducive to effective positioning.

How do internet users use hashtags?

Hashtags are created to generate interest in a specific topic, such as promoting a company online on IG or FB. When someone searches for information related to a word used in a hashtag, they will receive a specific offer, e.g. a link to your profile / post on Instagram, Facebook, YouTube, LinkedIn or a website.

Most Popular Hashtags – How to Search

You can use Google Trends to create hashtags. It is a tool for presenting popular words typed in the Google search engine. Keyword planner is a tool that allows you to search for popular keywords to use as hashtags. Brand24 is another interesting tool. This is a paid keyword and popular hashtag search tool.

How to write / create hashtags – 8 rules:

  • Don’t make hashtags too long. If it consists of several words, you need to combine them
  • Don’t create too many hashtags for the same content (limit yourself to a few basic ones)
  • Create unique hashtags
  • Create catchy hashtags
  • Create hashtags related to your company, brand, etc.
  • Add location to hashtags – especially useful for local positioning
  • Combine your hashtags with other well-known hashtags

Where to use hashtags?

Considering their history and current possibilities, it can be seen that they are gaining popularity in most of the famous social networks. However, they cannot always be used in the same way. Some social networks are limited by the number of hashtags. Others are more attached to them and allow more flexible use of them. So find out how to use these hashtags wisely so that they help your marketing, not distract you.

1. Hashtags on Twitter

Twitter is limited to 140 characters, so major hashtags and short hashtags are used, and the best of them. Their use is very important in the construction of the post. Using them can increase the popularity of the added posts several times. Posts with up to two hashtags are rated the best by users. Their large number is already discouraging, which is why there is a noticeable decrease in their interest. It is advisable to use hashtags to assign posts to the appropriate category (e.g. specific events, phenomena, etc.)

2. Hashtags on Instagram

They help to increase likes and reposts. You can add such tags in the description of each profile and post. Thanks to them, we connect with people / profiles from all over the world. Already using 1 hashtag on an Instagram account (in the description and messages) increases the interest in the publication by almost 20%, in the case of 8 tags by almost 10%, and in the case of 10 hashtags, the interest increases even more.

3. Pinterest hashtags

Pinterest is an interesting portal where you can share different ideas and inspirations. The hashtags here only apply to the pin description. They are not supported for the profile description and title. So if you have a Pinterest account, add a few hashtags to your description when adding new posts. If they are special, they will certainly do a good job.

4. Hashtags on YouTube

It’s worth using them in the title and description of the movie. If you use them in the description of the video, e.g. at the very end, they can also appear highlighted in blue under your video. However, you should limit yourself to 3 hashtags. 

Hashtags are tools that allow you to build the right community, and at the same time make it easier to find relevant information, groups, people or pages. They allow you to track a related brand, product, service or company. They also help you keep track of your competitors and customers. Use the most popular and effective hashtags whenever you can. However, remember that each social network is slightly different in this regard.