Farcikowe Kąty is a brand very well known in the world of handicrafts, despite only about a year of existence. Ewelina, the owner of the brand and the hands behind its success, is an incredibly energetic and creative woman with whom we have the pleasure to work with.
Our activities began with the creation of an online store. We focused on colors, creativity and elegance in one. This is what Farcikowe is! The store is effectively promotes current sales, easily guides the user through the purchase process and presents a various product offer in an aesthetic way.
The next step was, of course, the marketing lever – advertising. At the beginning of our advertising activities, we focused on building a sales funnel and then optimizing it. Our ads achieve a ROAS of around x9.
Update March 2023:
Farcikowe has been in existence for 3 years and we are very pleased to say that our cooperation is still ongoing and still brings measurable fruits of our activities.
The next step in the marketing activity of Farcikowe Kąty was the launch of the profile on TikTok, which gained almost 30,000 followers during 4 months of activity, and the record of views of one publication is over 3 million.
Due to the growing needs of both the brand owner and her clients, we decided to completely change the visual identity to a more feminine and subtle one, rebuild the website and develop a new marketing strategy. Farcikowe is now Krakow Candle Manufacture, which can be said to be one of Poland’s leading handicraft brands in the field of wax work.
Duration: 1.08.2021 – now
The new website is not only a new presentation of Farcików, but also the introduction of many new functions of the website and the store. We have organized the product categories and developed their new, more spatial arrangement. We introduced, among others, a promotion for the product of the day, changing every day for 24 hours. New payment methods, i.e. PayPo, give Farcikowy customers a wider range of shopping options, and the guide to all fragrance compositions (of which there are already 28!) makes it easier to decide which fragrance is the perfect one.
Do you have a similar project?
Time to talk about it! Are you interested in services that are not mentioned on the website or would you like to get an individual quote? You can contact us using the contact form, write an e-mail, call us or have a look at our social media profiles.