The wax depilation salon from Tilburg is one of the Dutch brands under our marketing supervision. Our activities included running a fanpage and an Instagram profile. The owner of the salon had a vision that she could not transfer to the screen. Our task was to implement this vision in an accessible way for the user.
We focused on simple communication that explains the most common concerns about waxing. When creating the content, we took care of the characteristic visual identification that no one could keep the eyes away from.
In addition to content marketing, we also conducted advertising campaigns aimed mainly at increasing the reach of the published posts. Due to the limited budget, it was the only way to attract potential customers. In communication, we also used a mini-brand hero, i.e. the figure of the cactus from the logo of the salon.
Duration: 1.09.2021 – 1.12.2021
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